123

NZDM Awards: JustOne, FCB and Colenso BBDO lead the finalists

  • Awards
  • December 1, 2017
  • StopPress Team
NZDM Awards: JustOne, FCB and Colenso BBDO lead the finalists

The 2017 New Zealand Direct Marketing Award finalists have been announced and it's JustOne, FCB and Colenso BBDO that make the most appearances on the finalist list.

The awards celebrate and recognise work that exhibits excellence in insight-driven marketing projects, campaigns that connected with customers on an individual basis and generated outstanding results.

This year, it called for examples that have created that special chemistry of data, strategy, creativity and results over the last 12 months.

Trevor Moodie, chief judge for the industry, channel, craft and special awards, says the judges were impressed by the campaigns that have pushed the boundaries while building strong engagement with identified customers and delivering strong results.

“These entries, according to the judges, provide a positive indication for the future of the industry,” he says.

Making the finalist list is JustOne with 12 unique finalist campaigns, followed by FCB New Zealand with nine, Colenso BBDO has eight nods, Loyalty New Zealand and Chemistry Interaction have six and five respectively.

This year, Fairfax Media, Loyalty New Zealand and Mercer (NZ) Limited are competing for distinction in The Keith Norris Direct Marketing Organisation of the Year Award while Annabelle Fowler and Tracy Smithers are up for the 2017 Direct Marketer of the Year Award.

Entry into the awards this year saw a change, with entries received via an online portal that then allowed the judging to be completed online.

"This was received with great excitement and applauded by the judges,” said Tony Mitchell, chief executive of the Marketing Association.

Moodie adds that the judges indicated they were really impressed with the ease of use of the new process and the fact that everything needed was easily accessible and all in one place.

“It has significantly simplified the judging process and the enhanced flexibility has resulted in an increase in participation from a wider selection of judges. A great innovation well received by the marketing industry.”

All categories winners (excluding the special awards) will be honoured with gold, silver or bronze recognition.

The gold award recipients in the industry and channel categories, and nexus categories, will be judged by a panel of industry experts who will decide which campaign has risen to the top as the most exceptional example of individual brilliance in direct marketing, and ultimately become the Grand Prix and Nexus Supreme Award winners.

Winners will be unveiled at the awards night on Thursday, 1 March 2018 at Cordis, Auckland.

The full list of finalists viewed here or below:

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

news

Challenges and changes: The Spinoff's multifaceted evolution

StopPress catches up with The Spinoff’s founder and managing editor Duncan Greive to discuss the whirlwind time the team has had of late – moving into the television realm, launching a new section and relocating the office.

Y&R's Kim Pick and Tom Paine become joint creative leaders

  • Advertising
  • July 23, 2018
  • StopPress Team
Y&R's Kim Pick and Tom Paine become joint creative leaders

Y&R New Zealand has announced the appointment of Kim Pick and Tom Paine as joint creative leaders, following Josh Moore’s departure as CCO in April.

Read more

ASB’s 'Own that Home' campaign helps Kiwis get excited about home loans

  • Advertising
  • July 23, 2018
  • StopPress Team
ASB’s 'Own that Home' campaign helps Kiwis get excited about home loans

Thinking about how you’re going to be able to purchase your own home is anxiety-inducing for many young New Zealanders, so ASB wants to eliminate the scare factor in its latest campaign.

Read more
topics
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
features

The Hot List winners: media visionary

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges' choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People's Choice winners.

Queenstown set to celebrate the best of advertising

  • Event
  • July 20, 2018
  • StopPress Team
Queenstown set to celebrate the best of advertising

Queenstown Rotary Club hopes to change the perception that advertising means annoying sales pitchy commercials at the Australasian premiere of Night of the AdEaters.

Read more
voices

Buckle up: Vodafone shows the future is closer than we think

  • Advertising
  • July 20, 2018
  • StopPress Team
Buckle up: Vodafone shows the future is closer than we think

The future is here, or is it? Vodafone's new campaign by FCB takes a look at how far we've come and how far we have to go.

Read more
features

The Hot List winners: most influential in media

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges' choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People's Choice winners.

Crusaders do not have WiFi capability: Daikin explores the differences between a heat pump and rugby players

  • Advertising
  • July 19, 2018
  • StopPress Team
Crusaders do not have WiFi capability: Daikin explores the differences between a heat pump and rugby players

What’s the difference between a heat pump and a Crusader? Not much if the Daikin's new campaign is anything to go by but that doesn't stop the heat pump brand from searching for a connection to promote its sponsorship of the team.

Read more
features

The Hot List winners: biggest move

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges' choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People's Choice winners.

Recreating the Christchurch Cathedral: Realityvirtual is calling all videographers and photographers to help bring the landmark back in VR

  • Media
  • July 19, 2018
  • Elly Strang
Recreating the Christchurch Cathedral: Realityvirtual is calling all videographers and photographers to help bring the landmark back in VR

Realityvirtual’s Simon Che de Boer recently had a hand in documenting one of the world’s most ancient civilisations in VR. And now, he’s keen to get to work on his passion project: local cultural preservation work of the Christchurch Cathedral. He wants to resurrect the old Cathedral in VR using publicly sourced photography, so is putting out a call to the public to submit any photos or videos they have of the building pre-earthquake, and using deep learning, a company can fill in the missing data and build a VR experience around this.

Read more

2018 News Media Awards: News Corp Australia and Fairfax Media lead the finalists

  • Awards
  • July 18, 2018
  • StopPress Team
2018 News Media Awards: News Corp Australia and Fairfax Media lead the finalists

The 2018 News Media Award finalists have been announced after a panel of 50 industry judges narrowed down the entries to shortlists across the 32 categories.

Read more
features

The Hot List winners: creator

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges' choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People's Choice winners.

Bayleys celebrates its Kiwi ingenuity in new campaign

  • Advertising
  • July 18, 2018
  • StopPress Team
Bayleys celebrates its Kiwi ingenuity in new campaign

Bayleys has launched a campaign that celebrates the real estate company’s ethos of teamwork and collaboration.

Read more

ASA launches AdHelp service to help advertisers

  • Advertising
  • July 17, 2018
  • StopPress Team
ASA launches AdHelp service to help advertisers

The Advertising Standards Authority (ASA) has launched its new AdHelp Information Service.

Read more
Sponsored content

NZME's chief executive officer Michael Boggs on radio

StopPress talks to Michael Boggs, NZME's chief executive officer, about why radio is such a strong platform, engagement with audiences, and the latest Commercial Radio Survey Results.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit