New Zealand magazines has Time on its hands

  • Media
  • February 1, 2010
  • StopPress Team
New Zealand magazines has Time on its hands

Time and Fortune has selected New Zealand Magazines, a division of APN New Zealand, as the media sales agency to represent Time magazine in New Zealand.

Andrew Butcher, Asia Pacific publishing director of Time says it is a natural fit with NZ Magazines’ portfolio of leading titles, noting the synergy with the NZ Listener as a particular strong point.

Time magazine and The NZ Listener have a combined unduplicated readership of 430,000 and a highly targeted reach.
“Together Time magazine and the NZ Listener reach 73,000 or 29 percent of this country’s most affluent consumers on a weekly basis,” says chief executive of NZ Magazines Sarah Sandley. “This audience has a high net worth but is elusive. Advertisers can now talk to this audience through one media sales team, NZ Magazines.”

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