Time and Fortune has selected New Zealand Magazines, a division of APN New Zealand, as the media sales agency to represent Time magazine in New Zealand.
Andrew Butcher, Asia Pacific publishing director of Time says it is a natural fit with NZ Magazines’ portfolio of leading titles, noting the synergy with the NZ Listener as a particular strong point.
Time magazine and The NZ Listener have a combined unduplicated readership of 430,000 and a highly targeted reach. “Together Time magazine and the NZ Listener reach 73,000 or 29 percent of this country’s most affluent consumers on a weekly basis,” says chief executive of NZ Magazines Sarah Sandley. “This audience has a high net worth but is elusive. Advertisers can now talk to this audience through one media sales team, NZ Magazines.”
While the majority of political messages focus on rousing an individual’s sense of civic and democratic duty (such as Rock the Vote), Vice NZ is taking a slightly different route with its latest partnership with the Electoral Commission called ‘We Are New Zealand’.