Youtube VideoSony has a history of making beautiful ads to sell its TVs, with bouncing balls,paint and rabbits all clocking up millions of views on YouTube. And Flying Fish director Luke Savage and local effects house Blockhead have built on that tradition with a brilliant TVC for agency Frontage Inc in Japan to promote the qualities of Sony's X-reality picture engine.
To transform the landscape with millions of flowers a mixture of techniques was enlisted, including beautifully filmed plates and the compositing of real and CG elements.
Says the Blockhead website: "Blockhead supervised the VFX on set in the South Island whilst simultaneously back at the studio millions of flowers were being grown, televisions assembled and planet Earth created in CG. Then the 2d team got to work compositing the CG along with creating an entire environment from high res stills, extending a forest, adding a storm etc. Pretty slick aye."
Agency: Frontage Inc, Japan Production Company: Flying Fish Director : Luke Savage DoP: John Toon Executive Producer: James Moore Production Producer: Leela Menon Visual Effects: Blockhead
While the industry focus is often placed on flashy bits happening on the surface, Contact Energy chief customer officer Vena Crawley says it's often the hard graft beneath the surface that makes the difference.