Nature TV: Kiwi connection goes bush for Sony's CG epic

  • Advertising
  • May 29, 2012
  • Ben Fahy
Nature TV: Kiwi connection goes bush for Sony's CG epic

Youtube VideoSony has a history of making beautiful ads to sell its TVs, with bouncing balls, paint and rabbits all clocking up millions of views on YouTube. And Flying Fish director Luke Savage and local effects house Blockhead have built on that tradition with a brilliant TVC for agency Frontage Inc in Japan to promote the qualities of Sony's X-reality picture engine. 

To transform the landscape with millions of flowers a mixture of techniques was enlisted, including beautifully filmed plates and the compositing of real and CG elements.

Says the Blockhead website: "Blockhead supervised the VFX on set in the South Island whilst simultaneously back at the studio millions of flowers were being grown, televisions assembled and planet Earth created in CG. Then the 2d team got to work compositing the CG along with creating an entire environment from high res stills, extending a forest, adding a storm etc. Pretty slick aye."

Credits:

Agency: Frontage Inc, Japan
Production Company: Flying Fish
Director : Luke Savage
DoP: John Toon
Executive Producer: James Moore
Production Producer: Leela Menon
Visual Effects: Blockhead

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Duke marks one year with live branded sport event

  • Media
  • March 23, 2017
  • StopPress Team
Duke marks one year with live branded sport event

When TVNZ launched Duke last year, it was championed as a way of reaching hard to get audiences and acting as an experiment lab for new forms of content. And its first birthday celebration is set to champion those strengths with a live primetime TV sports event that will see two friends battle it out for Fresh-Up.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit