Nielsen online rankings reveal New Zealand's biggest websites—UPDATED

  • Media
  • May 19, 2017
  • StopPress Team
Nielsen online rankings reveal New Zealand's biggest websites—UPDATED

Nielsen has released the sites visited by the most New Zealanders in April and no surprise, Google and Facebook take first and second place respectively.

However, in a battle that's harder to predict, Stuff had more unique visitors than NZ Herald as it drew in 2,215,000 New Zealanders to be ranked in fifth place. It was also the first New Zealand website to make the list.

In seventh place, NZ Herald saw 1,949,000 New Zealanders visit. Between the new sites, Microsoft drew in 2,088,000 New Zealanders in April while its competitor Apple drew only drew 817,000.

In eighth, ninth and tenth places, New Zealand Government and Trade Me, Wikipedia and Yahoo follow behind.

Further down the list are TVNZ and MediaWorks, with the former reaching a unique audience of 921,000, ahead of Newshub on 859,000.Newshub on 859,000.

Despite belonging to the competing broadcasters, the two websites cannot be compared as TVNZ.co.nz is home to 1 News Now as well as TVNZ OnDemand. On the other hand, Newshub.co.nz is a news site while Threenow.co.nz is Mediaworks' on demand platform.

According to Nielsen's online ratings for April, 533,000 New Zealanders visited TVNZ to watch content on demand, while 537,000 visited to consume the news.

The figures also show Threenow.co.nz had a unique audience of 273,000 New Zealanders.


Continuing down the top 20 list, MetService.com follows behind the broadcasters with an audience of 854,000. That number was no doubt contributed to by Easter travellers looking to see if Cyclone Cook was going to interrupt their plans.

Inland Revenue’s website would have also seen a boost in April with people applying for tax refunds. It made 12th place with a unique audience of 960,000.

The Warehouse was the only retailer to make it into the top 20, achieving a unique audience of 919,000, followed ANZ on 914,000 (it was also the only bank to make the list).

Not included in those top websites, but still trumpeting its horn for its April performance is The Spinoff. Editor Duncan Greive, tweeted about a "ridiculous" month for the magazine site as its New Zealand visitors reached over 500,000 in April. When combined with its international visitors, it achieved 973,797 visitors.


According to Nielsen's figures, The Spinoff's unique April audience from New Zealand was 245,000—which was a huge growth on the 149,000 recorded by Nielsen in March.

See the top 20 sites for April below:

Note: This story was originally published with incorrect audience figures provided by Nielsen. It has since been updated to reflect the correct numbers. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Brewers Association of New Zealand enlists famous local boozers to push the real beauty of beer, but is it another example of 'fake transparency'?

  • Advertising
  • February 16, 2018
  • StopPress Team
Brewers Association of New Zealand enlists famous local boozers to push the real beauty of beer, but is it another example of 'fake transparency'?

The Brewers Association of New Zealand and Assignment Group are on a mission to educate Kiwis about the nutritional content of beer with the help of beer-lovers Robbie Magasiva, Antonia Prebble, Eric Murray and Hollie Smith. But not all are convinced the companies behind the campaign are being entirely truthful.

Read more
topics
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Cut life admin and your customers will love you

  • Voices
  • February 16, 2018
  • Kate De Marco
Cut life admin and your customers will love you

Increasingly, experiences that’ll win customers’ favour will be the ones where businesses can reduce their mental load. Kate De Marco, senior CRM Planner at Track, takes a look at what brands can do to earn attention in consumers' busy lives.

Read more
voices
news

'It's about health, eco, wellness and sustainability': Ecostore on its unique position in the market

Following the launch of Ecostore's first brand campaign last year, we sit down with director of marketing Jemma Whiten to discuss its latest campaign strategies, ...

Auckland Stadiums offer Mt Smart naming rights

  • Advertising
  • February 14, 2018
  • StopPress Team
Auckland Stadiums offer Mt Smart naming rights

Mt Smart Stadium is in the market for a new naming rights partner, with Auckland Stadiums, a business unit of Regional Facilities Auckland, inviting expressions of interest from companies with an interest in the sponsorship opportunity.

Read more

SMI figures: total agency spend exceeds $1 billion in 2017

  • Advertising
  • February 13, 2018
  • Erin McKenzie
SMI figures: total agency spend exceeds $1 billion in 2017

2017 was another record year for agency advertising spend, with data released from Standard Media Index (SMI) showing $1.048 billion was spent on major media across the year. But will the momentum continue? We speak to SMI managing director for Australia and New Zealand Jane Ractliffe about confidence in the economy.

Read more

Little Giant CEO Mark Hurley on work/life balance and venturing into the unknown

  • Venture
  • February 12, 2018
  • Idealog
Little Giant CEO Mark Hurley on work/life balance and venturing into the unknown

Little Giant founder and chief executive Mark Hurley knows a thing or two about founding a company – he started his first business when he was 17, and the digital agency he founded later with no previous advertising experience, Little Giant, was named New Zealand Digital Agency of the Year at the 2017 Campaign Asia-Pacific’s Agency of the Year awards. Here, he talks backing yourself in new ventures, maintaining a work/life balance and New Zealand start-ups he's excited to see on the rise.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit