Men's Health Trust encourages Kiwi blokes to get talking

  • Advertising
  • May 16, 2017
  • Erin McKenzie
Men's Health Trust encourages Kiwi blokes to get talking

Health isn't the easiest thing to talk about, and men, in particular, aren't known for divulging much on the topic. So in the lead up to Men’s Health Month in June, the Men’s Health Trust (MHT) has created a conversation starter, with a new campaign featuring prominent Kiwi men as ‘Goodfellas’.

“We blokes aren’t all that keen on being whacked over the head with the 'you must' message. I wanted to at least get them talking” says Matt Horrocks, the sponsorship and events manager for Men’s Health Trust and creator of the campaign.

For it, he designed, produced and directed a series of videos with the help of director/DOP and producer duo James Rua and Felicia Brunsting who work together as The Hood. He also roped in 12 'Goodfellas' including, Jack Tame, Richie Hardcore, Ryan Hoffman and Phil Clemas, who open up and share their experiences with health issues—both physical and mental—as well as have a broader discussion about what it means to be a Kiwi guy.

“Men are afraid of talking about these topics. We’re big on denial. But every three hours one kiwi guy dies of a preventable cause - that’s ridiculous,” Horrocks says.

“Our goal this year is to push men’s health to the centre of the national health debate. We want to change how people think, talk and act on men's health. We want to save lives.”

To date, videos featuring Te Radar, Alastair Campbell, Phil Gifford and Selio Solomon have been released to the MHT website,  Facebook page and YouTube channel. There's eight more to come.

Horrocks says the men were selected in part for their profile, but also because they have a demonstrated an interest in men’s health and their own stories to tell.

“I was pleasantly surprised by how easy it was to recruit them. Twelve out of the twelve guys approached said yes and none of them were shy about talking about their health,” he says.

And while the videos have yet to smash any number on YouTube or Facebook, Horrocks says they’ve worked a treat in terms of terms of building bridges and opening doors. 

Come June, the videos will be supported by an eight-page spread in M2 magazine and will be shared on the publication’s website.

MHT's also pitched a major new public health initiative and is in negotiations with a potential national sponsor. So overall, for a small social media campaign, Horrocks says it’s very happy with the results.

Earlier this year, Testicular Cancer New Zealand also brought attention to men's health by asking Kiwis to rise to the challenge and go balls out. The innovative campaign by FCB challenged New Zealanders to get out on the streets and walk or run in the shape of a "cock and balls".

Testicular cancer is the most common cancer affecting young New Zealand men between the ages of 15-39 and suffers from a lack of general awareness among younger men and their peers due to shyness on talking about their 'private parts'.

Several high profile New Zealanders came out and did their part for the campaign, including The Edge DJ Dom Harvey, TV Presenter Jaquie Brown and entertainers Jono Pryor and Ben Boyce.

The provocative campaign garnered much attention not just nationally, but internationally as well. According to FCB, the campaign was trending on Mashable and the BBC within 24 hours, secured 400 editorial mentions internationally and reached 194 out of 196 countries. 

Men’s Health Month kicks off with a breakfast at Auckland's Viaduct Events Centre on 1 June featuring some inspiring stories from Dr Tom Mulholland, Richie Hardcore and Leigh Hart.

The other Goodfellas will also be attending, including Gifford who will talk about his new book Looking After Your NUTS & BOLTS and regaling the audience with interesting and humorous anecdotes from his experiences writing it.

MHT encourages men to get a group of mates together and join it for a hearty breakfast and have #Menstarttalking.

Doors open at 6.40am, with the event starting promptly at 7am.

• Individual Ticket: $115.00

• Table of 10: $950.00

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

news

'You don’t change packaging lightly': Gregg's spices up its look

Ill-conceived packaging rebrands have been known to cost brands millions in lost revenue. So, why is Gregg's taking the risk by changing the look of ...

topics
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
voices

We need to stop saying people have short attention spans

  • StopPress + MPA
  • November 15, 2017
  • Georgina Harris
We need to stop saying people have short attention spans

It's become a cliche to hear and read of attention spans becoming shorter, but numbers suggest otherwise. From binge-watching television shows to sitting in cinemas and to reading magazines, there's overwhelming evidence that humans still have the capacity to focus for long periods of time in the right context.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit