Media Counsel appoints Carat

  • Media
  • October 1, 2009
  • Vincent Heeringa

The Media Counsel, the agency which lost its PMAA accredition, has forgone an opportunity to appeal the decision.

It appointed another accredited agency Aegis (also known as Carat) to handle its bookings.

Media Counsel boss Glenda Wynyard ("street-fighting hori") said yesterday:

We have made the decision to forego accreditation with all media owners and will be formally commencing placement through Aegis (or Carat – depending upon the accreditation they hold) from 1 November, 2009.

This means that we will still maintain our own media planning and buying teams, in-house research and pr/event management companies. It means that our bookings will need to be transferred across to the Aegis accreditation (which may be held in your system as Carat).

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Experience is everything

  • Voices
  • November 21, 2018
  • Matt Barnes
Experience is everything

The term 'Experience Design' has been used as a catch all for many things, and as the name suggests, it is a meta-term that can encompass a huge variety of disciplines. Experience can be anything right? It is how we encounter and navigate the world around us. Is a film director an experience designer? An architect? A designer of the humble teapot? A viticulturist? An artist? The answer is all of the above, for what on earth isn’t experience?

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