M&C Saatchi has been busy with its emergency services accounts this year, with a slightly controversial Police campaign after the earthquake that gained some international media attention and a very personal campaign for the Fire Service. And it's continued that momentum with two more good efforts, one featuring a few well-lubricated folks at the end of a big night slurring away about the dangers of drinking and frying and another radio campaign to try and stop foreign visitors here for the RWC from having to call 111.
All of the hearty revellers interviewed for the 'Words from the Wise' campaign had been drinking and were spotted eating on the street. So M&C Saatchi and production company Double Cove simply stopped to ask them this question: “What advice would they give to people in their state who are considering going home for a fry-up?”
"The answers were honest, slightly garbled and often hilarious," says M&C Saatchi's Darryn Melrose. "They’re real words from the wise, wise because they have chosen to get a feed before heading home. And they’re presented in a way that you won’t soon forget."
Four 30” TVCs are being broadcast nationwide and shared on YouTube. And posters with real quotes from the panini advocates, pizza scoffers and kebab munchers also being installed around the country.
In addition to the TV campaign, M&C has also got to work reminding the thousands of rugby fans from around the world, many of whom will be touring the country in campervans, of the hazards of drunk cooking and lighting candles with a few remixes of classic country hits.
One thing's for sure: the local purveyors of fine takeaways will be loving the endorsement.
Credits for Words from the wise:
Agency: M&C Saatchi, New Zealand Client: New Zealand Fire Service Client Contact: Scott Sargentina Executive Creative Director: Dave King Art Director: James Bowman Copywriters: Nicci Doak & Amy Ivančić Account Director: Christina Mossaidis Account Executive: Lizzie Yates Producer: Terry Slade Baker Production Company: Double Cove Production Studio: Woody
Credits for radio campaign:
Client: Scott Sargentina, New Zealand Fire Service
Agency: M&C Saatchi, NZ
Executive Creative Director: Dave King
Concept: Nicci Doak, Dave King
Writer: Nicci Doak
Account Director: Christina Mossaidis
Producer: Terry Slade Baker
Production: Joel Haines