March newspaper ad award goes to the dogs

  • Advertising
  • April 4, 2013
  • StopPress Team
March newspaper ad award goes to the dogs

DraftFCB and Mini are on a bit of a roll at the moment, with SPCA's Driving Dogs winning pretty much everything in sight (it has been shortlisted four times at the prestigious Festival of Media, second only behind ASOS’ best night ever with five). And the pair are victorious once more, with the 'Ducks' ad taking out News Works' newspaper ad of the month for March and the Mini newspaper NIM campaign getting a special mention. 

There aren't too many car ads that don't feature the car, but it often seems to work, as evidenced by VW's brilliant park assist campaign a few years back. And the judges—Rob Longuet-Higgins, Barnes Catmur & Friends; Kim Ellison, Farrimond; Lisa Divett, Running with Scissors, and Kevin Walker, DraftFCB, who abstained—agreed, saying the ad is "different, clever and bold, with eye-catching art direction". 

The Breeze’s ‘Painting the Lounge’ ad, which is part of its recent 'Take it Easy' campaign, also got a special mention, with judges commenting that it was “nice to see some good copy writing" and "it made the oldies amongst us smile". 

March’s winning Ad of the Month creative team will receive $250 cash, with the ad sponsored by News Works NZ into the 2014 Axis Awards. And it is also a finalist in the 2012/13 $10,000 Newspaper Ad of Year competition judged next year. Any ad that's run in any newspaper around the country is eligible to enter the competition. 

To view all the finalists and enter check out the News Works website

Credits (Mini):

Agency – DraftFCB

Client – Mini

James Mok – Asia Pacific Executive Creative Director

Regan Grafton – Executive Creative Director

Tony Clewett – Executive Creative Director

Peter Vegas – Creative

Matt Williams - Creative

Nick Smith – Creative – Head of Art

Producer - Kelly Gillard

Retoucher - Denny Monk @ Light Farm

Toby Sellers – Group Account Director

Sally Willis – Account Director

Stephanie Huber – Account Manager

Credits (The Breeze):

Agency – Mediaworks & Brown Trousers

Client – The Breeze

Isaac Thackray - Creative concept & Art Direction

Guy Johnson - Designer

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit