The luck of the drawers: the ACC hunts for its latest member with the help of Jockey

  • Marketing
  • September 15, 2015
  • StopPress Team
The luck of the drawers: the ACC hunts for its latest member with the help of Jockey

The Alternative Commentary Collective aka the ACC who made a name for themselves after commentating on the ICC Cricket World Cup earlier this year have struck back, this time to report on the Rugby World Cup 2015 and have teamed up with Jockey as part of its ‘Lucky Jockeys’ campaign to find an eighth member of the collective to join the current crew in London.

The ACC, headed by Jeremy Wells, was thought up as a collaboration between creative agency True, OMD, New Zealand Cricket, ANZ, iHeart Radio, Radio Sport to provide a bit of humorous commentary/banter during the Cricket World Cup matches, following around the Black Caps in a trailer.

The ball-by-ball commentary was broadcast through a stream on iHeartRadio and garnered a lot of attention with an average of 61,000 people tuning in each game.

The guys drew further attention when they had their accreditations pulled by the International Cricket Council after member Leigh Hart accompanied a drinks cart onto the park during the Afghanistan innings as a promo for Gatorade, which broke a rule about who is permitted on the playing arena on game day.

But, controversies aside, they are back and will transfer their commentating skills to the sport of rugby, but first, they need another man to bring the seven to eight.

Wells and and the crew will be presenting a show called 'Champagne Rugby' from the tournament, and depart on October 21 on a special fan flight that will include former All Blacks Stephen "Beaver" Donald, Eric Rush and musical group Herbs, according to Stuff.

An earlier flight, on October 13, features former coach Sir Graham Henry, All Black Frank Bunce and singer Dave Dobbyn.

The ‘Lucky Jockeys’ campaign kicked off late last month with a bunch of All Blacks and All Blacks Sevens players strutting their stuff down a catwalk in their Jockeys.

It encourages the nation to don their favourite pair of Jockeys and support the All Blacks during the coming weeks.

As part of the campaign, a series of videos, called ‘Rugby Commentary School 101’ have been uploaded to the ACC’s Facebook page and website featuring the ACC sitting at a table in their lucky Jockeys, and just their lucky jockeys, and attempt (if you could call it an attempt) to learn the rules of rugby, but mainly just insult Sky Sport commentator Scotty J Stevenson who tries to teach them and discuss whether commentating will make them as popular with the ladies as commentating on cricket did, to which Stevenson helpfully replies, “no”.

Episode 1/5: Rugby Commentary School 101 with Scotty J Stevenson

Posted by The Alternative Commentary Collective on Thursday, 3 September 2015

"Bat Twice?" Episode 2/5: Rugby Commentary School 101 with Sky Sports Commentator Scotty J Stevenson

Posted by The Alternative Commentary Collective on Sunday, 6 September 2015

Does Keith Quinn have a Vag...? Find out in episode 3/5 of Rugby Commentary School 101

Posted by The Alternative Commentary Collective on Tuesday, 8 September 2015

How many times is too many times to climax during a rugby commentary? The penultimate episode of Rugby Commentary School 101 with Sky Sports Scotty J Stevenson #luckyjockeys

Posted by The Alternative Commentary Collective on Thursday, 10 September 2015

Each clip ends with how those interested in being the 8th member of the collective can enter, which they can do by taking a picture of themselves in their ‘lucky Jockeys’ and uploading it to Facebook, Twitter or Snapchat with the hashtag #luckyjockeys to go in the draw to join the current collective consisting of: Matt Heath, Leigh Hart, Jeremy Wells, Jason Hoyte, Paul Ford, Lee Baker and Mike Lane.

The winner will receive a return trip to London, 12 night’s accommodation, transfers in London, an Oyster travel card and voice coaching by Jason Hoyte.

The collective even provided examples of what it’s looking for on its website:

And while having a bit of a peruse across Twitter we came across this clever marketing tactic which might see a few ‘free-ballers’ camping out overnight to score a pair of the latest Jockeys.

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