Love in the time of Ondemand: iSky's tear-jerking break-up ad

  • Advertising
  • February 7, 2012
  • Ben Fahy
Love in the time of Ondemand: iSky's tear-jerking break-up ad

Youtube VideoIn case you hadn't noticed, the way we watch TV is changing. Appointment viewing is still surprisingly popular and according to Nielsen's new Unitam figures, which factor in time-shifted viewing, just three percent of total viewing last week was time-shifted and 97 percent was live. In homes with personal video recorders (PVRs), time-shifted programming made up about nine percent of total viewing and people with PVRs watched about seven percent more TV in peak time than those in homes without. Away from the living room, however, the 'what you want, when you want it' culture and more reliable streaming means Ondemand content is becoming increasingly popular in New Zealand. And to push its online viewing platform iSky, Sky and two of DDB's up-and-coming creatives Jay Hunt and Pete Gosselin have created a very funny campaign about a woman spurning her old, decrepit and rather bitter old telly for a shiny, vibrant and cocky new laptop. And, just like 'Your Happy Place', the slogan 'Cheat on your TV' is spot on, too.

Credits:

Group ECD

Toby Talbot
Copywriter
Jay Hunt/Pete Gosselin

Art Director
Jay Hunt/Pete Gosselin

Producer
Kim Baldwinson

Managing Partner

Scott Wallace

Executive TV Producer

Judy Thompson
Account Director
Danielle Richards

Account Manager
Victoria Meo

Planner
David McIndoe

Mike Watson
SKY – Marketing Director

Tam Smith
SKY - Digital Product Marketing Manager

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Globelet's mission to put the cool factor back in reusable bottles

  • Marketing
  • May 25, 2017
  • Elly Strang
Globelet's mission to put the cool factor back in reusable bottles

Globelet’s mission from five years ago remains unchanged: To rid the world of disposable cups and drink bottles. But the ambitions of founder, Ryan Everton, span beyond being just that ‘cup company’ that supplies festivals with reusables: he wants to create a system in New Zealand cities that will change the way consumers consume; a revolution of sorts.

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