Logan Brooke billboard too steamy for some

  • Advertising
  • July 28, 2014
  • StopPress Team
Logan Brooke billboard too steamy for some

Compared with the positive reception of its flickering fire on its first billboard, Logan Brooke's second billboard for Rinnai was too steamy for some, with five fire trucks turning up on Friday to put it out, after receiving reports that the steam was smoke and the building was on fire. The fire service disconnected it.

The steamy billboard was advertising "the endless hot water you get from Rinnai’s ultra-efficient Infinity gas water heaters," and had been running since July 2, says Logan Brooke's creative director Ben Chandler.

"It looked awesome with clouds of steam wafting across the intersection and we were getting some great feedback," says Chandler. "But then some concerned citizens, thinking the building was on fire, called the fire department, who shut it off."

He says the fire service was kind enough not to charge for the callout. 

“[The callers to the fire service were] probably the people from Rheem or something, our competitors,” he says (with a laugh).

He says Friday was in fact the second time it was disconnected. "The first night we had it up, someone got up there with a ladder and vandalised it – we noticed it the morning after."

The billboard has been left cold and steamless for now. "We don’t want to get in hot water with the fire department," says Chandler.

But will they take it down? "Hell no! The message still works."

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

TVNZ rolls out Survivor with a burst of contemporary style

  • Advertising
  • April 28, 2017
  • Erin McKenzie
TVNZ rolls out Survivor with a burst of contemporary style

With ​​Survivor New Zealand set to hit screens on 7 May, TVNZ has released another round of its campaign with a colourful, energetic video via TVNZ Blacksand, as well as unveiling the contestants. We chat to executive creative director Jens Hertzum about giving the local format a contemporary and fun feel.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit