Kiwibank is looking to the future in the latest campaign created in collaboration with The Enthusiasts.
The 'Let's Go' TVC shows a diverse range of New Zealanders, all with different goals for their future. From first-home buyers to degree seekers and family violence advocates to gender equality campaigners, the ad celebrates different Kiwis' personal journeys through life. The tagline of the campaign is 'The future is ours to create'.
Kiwibank head of brand and marketing Simon Hofmann says the bank's latest campaign reflects how Kiwibank seeks to support, enable and champion those that want to create a better future for New Zealand.
"Our latest campaign explores the future New Zealanders are working to create. It's up to Kiwis to decide. There are no limitation. And because this is our home, we're committed to making it happen. This isn't about dreams, it's about taking action and making things happen."
Hofmann joined Kiwibank of head of brand and marketing communications back in August, after marketing roles at Hyundai Motors New Zealand, IBM, National Australian Bank and Mercedes-Benz New Zealand.
The campaign ties into Kiwibank's long-standing purpose: 'Kiwis making Kiwis better off', he says.
Kiwibank worked in collaboration with The Enthusiasts' Martin Yeoman and Jamie Hitchcock on the concept.
"Our agency has done a wonderful job capturing a wide variety of amazing New Zealanders from all over the country, each with a clear goal they're working towards," Hofmann says.
Dozens of people are showcased in the campaign, each of them with a connection to Kiwibank. Familiar faces include Kiwibank New Zealander of the Year recipients such as Louise Nicholas, Kristine Bartlett, Dr Lance O'Sullivan and Parris Goebel. Kiwibank partnerships with the Department of Conservation, Predator Free New Zealand, and interactive learning tool for financial literacy Banqer also feature in the campaign.
Part one of the series was launched this week and will run on TV, social, digital, outdoor and in-store channels.