As everyone knows, Telecom's Abstain campaign died a horrible death before it was even born and it was a regular inclusion in the 'least favourite' campaign category in our Year in Reviews. Vaughn Davis managed to pin down the former head of marketing Kieren Cooney for a chat about the campaign, the thinking behind it and its unfortunate leakage for Idealog before he headed off to Australia and we're pretty sure you markety types will be interested in what he had to say. So put your finger on this.
Marketing, advertising & media intelligence
A new campaign by Rogue Society Gin, via Motion Sickness, declares they have ‘made a name for themselves’ and the New Zealand company doesn’t just mean figuratively. After an international scuffle with an American brewing company that had a beer called 'Rogue', the company has rebranded to be Scapegrace Dry Gin to better promote its product overseas.