It’s a knockout: Battle of the Adshel campaigns begins

  • Advertising
  • July 19, 2012
  • StopPress Team
It’s a knockout: Battle of the Adshel campaigns begins

There’s Mike Tyson, Muhammad Ali, and our very own David Tua. Sure, the boxing world has been graced by many a talent over the decades, but Adshel reckons the pool of knockout talent isn’t the exclusive domain of athletes. Its newly launched Knockout campaign is an intercontinental battle where the best Adshel campaigns from the previous quarter are pitted against each other, with the ultimate power falling into the hands of you, the discerning industry player, to cast your vote.

To launch the competition, the team at Adshel have chosen the 12 finalists from the second quarter of 2012, which include entries from SparkPHD, Starcom, Mitchells, Zenith Optimedia and OMD. Each finalist will be paired against a competitor and the audience then vote on each of the six pairings. The process of elimination will determine the one supreme poster to be crowned Adshel Knockout champion. And to make it a little fairer, the pairings of the finalists will be random and change with each new visit to the site. 

Finalists are encouraged to call on their networks through the site’s social media sharing capabilities of Facebook and Twitter.

Aside from bragging rights and a general feeling of superiority, the champion of each quarter will be inducted into Adshel’s Knockout Hall of Fame and will also receive a pair of boxing gloves that will come in handy for those inevitable office stoushes over the last packet of peanuts in the vending machine. 

“We are really excited to be able to showcase the high quality creative being displayed on Adsehl street furniture in a fun way,” says Adsehl’s marketing manager Emma Barnes. “The public voting system will ensure there is authenticity to the contest and we encourage some friendly competition within the finalists”.

Check out the contenders here.

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Industry welcomes KPEX, but also asks a few questions

  • Media
  • October 9, 2015
  • Damien Venuto
Industry welcomes KPEX, but also asks a few questions

While yesterday's announcement by the nation's big four publishers about the creation of a joint ad exchange has largely been welcomed by the industry as positive move that could, if effective, serve to keep a bigger chunk of ad spend in the local market rather than feeding it into the international exchanges, it has also raised a few questions that will need to be answered as it comes into effect. We chat to the big brains at Countdown, Foodstuffs, OMD, Vivaki, Acquire Online, ANZA, Bauer and TVNZ about their thoughts on this move.

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