It’s a knockout: Battle of the Adshel campaigns begins

  • Advertising
  • July 19, 2012
  • StopPress Team
It’s a knockout: Battle of the Adshel campaigns begins

There’s Mike Tyson, Muhammad Ali, and our very own David Tua. Sure, the boxing world has been graced by many a talent over the decades, but Adshel reckons the pool of knockout talent isn’t the exclusive domain of athletes. Its newly launched Knockout campaign is an intercontinental battle where the best Adshel campaigns from the previous quarter are pitted against each other, with the ultimate power falling into the hands of you, the discerning industry player, to cast your vote.

To launch the competition, the team at Adshel have chosen the 12 finalists from the second quarter of 2012, which include entries from SparkPHD, Starcom, Mitchells, Zenith Optimedia and OMD. Each finalist will be paired against a competitor and the audience then vote on each of the six pairings. The process of elimination will determine the one supreme poster to be crowned Adshel Knockout champion. And to make it a little fairer, the pairings of the finalists will be random and change with each new visit to the site. 

Finalists are encouraged to call on their networks through the site’s social media sharing capabilities of Facebook and Twitter.

Aside from bragging rights and a general feeling of superiority, the champion of each quarter will be inducted into Adshel’s Knockout Hall of Fame and will also receive a pair of boxing gloves that will come in handy for those inevitable office stoushes over the last packet of peanuts in the vending machine. 

“We are really excited to be able to showcase the high quality creative being displayed on Adsehl street furniture in a fun way,” says Adsehl’s marketing manager Emma Barnes. “The public voting system will ensure there is authenticity to the contest and we encourage some friendly competition within the finalists”.

Check out the contenders here.

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The brand and the fury: how Kiwi companies deal with the angry social media mob

  • Social media
  • July 2, 2015
  • Holly Bagge
The brand and the fury: how Kiwi companies deal with the angry social media mob

Brands are normally seen as the bullies; corporate monsters taking advantage of the little guy. But they aren’t just a logo, a uniform or an ad. They are made up of multiple individuals working in different branches on different levels. And often it’s the people lower down the chain who bear the brunt of angry customers, as any front of house hospo worker or call centre operator or social media manager will know. So in light of the Harmful Digital Communications Bill passing its third reading, and following some recent anger directed at the likes of Nestle, Cadbury, Ticketek and many others, we decided to ask a few New Zealand companies with 'passionate' followers a potentially stupid question: have they ever felt like they've been bullied online?

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