If this doesn't make you want to buy shoes, what will?

  • News
  • April 8, 2010
  • Deirdre Robert
If this doesn't make you want to buy shoes, what will?

Call it bad taste, call it bold, call it clever marketing. We'd even call it a little creepy. Nike premiered their latest ad yesterday, on the eve of Tiger's return to golf after a five month break because of, well, you know what.

The commercial features a sombre Tiger, staring somewhat pensively into the camera as the voice of his dead father talks to him, saying things like, "I want to know what your thinking was. I want to find out what your feelings are..."

Better yet, what were Nike thinking and what do you think?

Youtube Video

Naturally the commercial has already generated a number of spoofs. Here are a couple of our favourites:

Youtube Video

Youtube Video

How Nike managed to talk to Tiger's dead dad is another question.

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Cannes 2018: highlights from day two

  • Advertising
  • June 19, 2018
  • StopPress Team
Cannes 2018: highlights from day two

After being the first New Zealand agency to make it onto a shortlist yesterday, Colenso BBDO's chance of picking up a Lion is increasing with six mentions in shortlists overnight alongside FCB, DDB and Saatchi & Saatchi.

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