Call it bad taste, call it bold, call it clever marketing. We'd even call it a little creepy. Nike premiered their latest ad yesterday, on the eve of Tiger's return to golf after a five month break because of, well, you know what.
The commercial features a sombre Tiger, staring somewhat pensively into the camera as the voice of his dead father talks to him, saying things like, "I want to know what your thinking was. I want to find out what your feelings are..."
Better yet, what were Nike thinking and what do you think?
Naturally the commercial has already generated a number of spoofs. Here are a couple of our favourites:
How Nike managed to talk to Tiger's dead dad is another question.