Haystac has been selected as Tourism Victoria’s New Zealand PR agency after a rigorous competitive pitch process that began in March. Expressions of interest from over 30 agencies resulted in 11 tender submissions, six shortlisted hopefuls and finally, three pitch presentations.
Mango was the incumbent and it’s not known who else was in the mix, but Tourism Victoria’s regional manager Margaret Spiro says Haystac stood out as the strongest agency in all three core assessment areas.
“Haystac demonstrated their capability where it counted; with outstanding creative ideas, smart programme design and a deep understanding of the industry.”
Haystac NZ general manager Fleur Postill says the agency has a core service stream called Haystac Active, which offers expert consultants for travel and tourism, aviation, destination, sponsorship and sports clients across Australasia.
“Melbourne is also our home base, we know it very well and we have a large consultancy team there who are available to work as an extension of our Auckland office,” she says.