Ford and JWT turn the retail tables with self-reflexive sale campaign

  • Advertising
  • March 6, 2012
  • Ben Fahy
Ford and JWT turn the retail tables with self-reflexive sale campaign

Youtube VideoNegative commentary tends to flow freely in this industry and typically anonymous commentors are pretty quick to put the boot in on the comment wall if they don't like something—or have an axe to grind. Unfortunately, praise for good work is always less forthcoming, but if a story about a new campaign is well-read and only has a few comments, it generally means readers are digging it. That seems to be the case for JWT's just-released reality advertising campaign for PlaceMakers and while the agency rubs its hands with glee about that one, it has also recently sent another nice piece of work for Ford into the wild: a retail campaign that pokes fun at retail campaigns.

Blow me down, it even came up good radio spot.  JWT - Ford February Sale Radio_FOR-30-2740

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