Sky is screening all 64 FIFA World Cup games but, with New Zealand's annoying geographic location, watching all of them is likely to affect the 'work-life balance'. So, DDB decided to help out, endorse lying, ruin the nation's productivity and create a handy cut-out medical certificate from a fake doctor to help legitimise those dodgy excuses to the boss.
"A lot of people have other commitments that mean they might potentially miss a game. To avoid disappointment, we created an ad that helps people stay home so they’ll never miss a minute."
Interestingly, the real Dr Peter Richmond doesn't seem to have the required skills to diagnose glandular fever. But his previous research is quite captivating.
- Assessment of the IMPACT Of The EU FAIR Agri-Food Research Programme
Dr Peter Richmond, UK