Callaghan Innovation and StopPress' sister title Idealog want to start a national conversation about business failure. And to find out what people think, we thought we'd ask our readers to help out with this research project. Those who take five minutes to complete our survey will also go into the draw to win a sweet watch from Tissot.
What's that you say, you want to know more about the prize? Well, we have two Tissot T-Race Touch watches in green and orange (RRP $995) to give away to two lucky respondents. Don't live a lifetime of regret. Lend us your opinions and you could be the envy of all your friends.
Having recently been captivated by advertising philosopher Faris Yakob for a full 40 minutes, TRA business director Greg Sampson was again reminded that the thing marketers really fight for is attention.