For your viewing and critiquing pleasure, the kind folk at Adshel have assembled all the entries from last week's Creative Challenge. And, with teams given just one hour to come up with a static poster campaign for next year's Auckland Fringe, the collection of ideas certainly makes for an interesting study of the creative process. Head to the Adshel website and click on the creative entries link. Be warned, you need to download a behemoth 15mb pdf to see the goods. But, rest assured, it's worth every byte of your broadband allocation.
Marketing, advertising & media intelligence
Invercargill is well known for its wide 'Parisian' boulevards, infamous mayor, the world’s Southern-most McDonalds (we think), an abundance of oysters and cheese rolls, as well as the highest incidence of R-rolling in the country. However, the city hasn't ever established a lasting brand identity, and locals decided the time had come to figure out what the town stood for. Designer Tim Christie talks us through the Invercargill brand’s new “stoic” look and feel.