InWaiting has just signed up Labtests to display InWaiting advertising in all 52 of their sites throughout Auckland. Labtests has recently taken over from Diagnostic MedLab as preferred supplier for diagnostic testing in the Auckland region. Their waiting rooms are forecast to see around 59,000 visitors per week. InWaiting supplies free magazines impacted with advertising on the front, back and inside covers.
It's become the watercooler show of the moment, sparking conversations around the country. We chat to MediaWorks ECD Ant Farac about what he's done over the last few months to help squeeze the show into the public consciousness.