InWaiting has just signed up Labtests to display InWaiting advertising in all 52 of their sites throughout Auckland. Labtests has recently taken over from Diagnostic MedLab as preferred supplier for diagnostic testing in the Auckland region. Their waiting rooms are forecast to see around 59,000 visitors per week. InWaiting supplies free magazines impacted with advertising on the front, back and inside covers.
TRA's Colleen Ryan uses a positive experience at an Italian restaurant to illustrate the joy that consumers can experience when the freedom from choice is coupled with a dash of the unknown and unexpected.