Experiment in Labtests

  • Advertising
  • September 8, 2009
  • Frances Chan
Experiment in Labtests

LabtestsInWaiting has just signed up Labtests to display InWaiting advertising in all 52 of their sites throughout Auckland. Labtests has recently taken over from Diagnostic MedLab as preferred supplier for diagnostic testing in the Auckland region. Their waiting rooms are forecast to see around 59,000 visitors per week. InWaiting supplies free magazines impacted with advertising on the front, back and inside covers.

InWaiting’s most recent campaign saw Healtheries tea being offered to hair salon clients. A total of 92,400 cups of tea were sampled. An estimated 220,000 people in the salons saw the ad campaign. Stay tuned for results of the Labtest experiment.

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The Last Post: Luck and Insecurity

  • Advertising
  • December 15, 2017
  • Damien Venuto
The Last Post: Luck and Insecurity

At the end of another year, outgoing NZ Marketing and StopPress editor Damien Venuto finds that a bit of serendipity always helps to keep us ahead of self-doubt.

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