Dealing with the dry horrors

  • TVC
  • May 10, 2010
  • StopPress Team

Youtube Video

Who it's for: Fresh Up (Frucor) by Colenso BBDO and The Sweet Shop.

Why We like it: Thirst, apparently, is creepy. So what better way to personify it than with a dodgy masseuese who looks like the Foo Fighters' Dave Grohl? That's right, there's no better way. Aside, of course, from the two other awkward intimate situations that were filmed for the campaign, one with a tailor that's set to be released in a couple of weeks and one at a shoe store that will run in September. A microsite will go live soon. Levi Slavin was the main creative brain behind the campaign and Steve Ayson directed the three spots.

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Rogue Society and Motion Sickness explain name change to Scapegrace

  • Advertising
  • March 17, 2018
  • Sarah Pollok
Rogue Society and Motion Sickness explain name change to Scapegrace

A new campaign by Rogue Society Gin, via Motion Sickness, declares they have ‘made a name for themselves’ and the New Zealand company doesn’t just mean figuratively. After an international scuffle with an American brewing company that had a beer called 'Rogue', the company has rebranded to be Scapegrace Dry Gin to better promote its product overseas.

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