DDB's 'haunting' Coastguard ad takes April Ad of the Month win

  • Advertising
  • May 2, 2011
  • StopPress Team
DDB's 'haunting' Coastguard ad takes April Ad of the Month win

DDB's powerful water safety message for the Coastguard has taken out the NAB’s April Newspaper Ad of the Month, with M&C Saatchi’s ‘Spilt Coffee’, the latest in its series for Warehouse Stationery, receiving a Highly Commended to add to wins in the March and September rounds. 

Tony Clewett from DraftFCB, Richard Loseby from Ogilvy and Crispin Schuberth from Barnes Catmur & Friends were on judging duty.

“It ran prior to one of worst weather days so very pertinent timing," they exclaimed loudly. "The haunting nature of the message lent itself to newspapers’ brooding newsprint imagery.”

DDB’s creative team will receive $250 cash and the ad is sponsored by the NAB into the 2012 Axis Awards. It will also become a finalist in the 2011 $10,000 Newspaper Ad of Year competition. Check out the other ads gunning for the title here.

Credits

Client – Christine Haru, New Zealand Coastguard

Agency - DDB

Executive Creative Director – Toby Talbot

Creative Director – Regan Grafton

Head of Art – Dave Brady

Creatives – Rory McKechnie, Damian Galvin, Lisa Fedyszyn, Jonno McMahon

Retoucher – Gordon Moir

Managing Partner – Scott Wallace

Account Manager – Nisa Solipo

 

 

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A perfect match: The importance of quality content and conversation in influencer marketing

  • Marketing
  • March 30, 2017
  • Erin McKenzie
A perfect match: The importance of quality content and conversation in influencer marketing

Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.

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