Today is Noise Awareness Day so, in an effort to draw attention to the perils of 'loudocity', DDB has created a nifty campaign for the National Foundation for the Deaf that aims to alert Kiwis to some of the DIY tools that could cause permanent damage.
Apparently, according to spiel, most people are aware that loud noises can damage their hearing. The trouble is, most people aren’t aware of what a loud noise really is. The purpose of this campaign is to educate DIY enthusiasts about wearing hearing protection when using powertool equipment. We not only want to raise awareness around Noise Awareness Day on 28 April, but also change behaviour by reminding DIYers to always wear hearing protection."
Head of art: Dave Brady
Deputy creative director: Regan Grafton
Creative: Joe Hawkins, Dave Brady
Group account director: Scott Wallace
Account executive: Sarah Burilin
Planner: Lisa Divett
Production: Jenni Doubleday, Nick Conetta
CGI and Retouching: LightFarm Studios.