After last year's big haul for the Kiwi agencies at Cannes, 2011 is looking decidedly average. But there's still a chance for some late glory after DDB and Colenso picked up two nominations each in the film category. Kiwi agencies came away with nothing in the fim category last year but DDB's Lucky Dog spot for NZ Lotteries, produced by The Sweet Shop and Milk Run for Volkswagen, produced by Robber's Dog have been shortlisted, while Colenso BBDO got the nod for Rear View Girls for Levi's Jeans by Flying Fish in the internet film category alongside 40 others and Beer - The Untold Story for DB Export in the alcoholic drinks section.
The film, film craft, creative effectiveness and titanium and integrated awards will be handed out on Sunday at the ceremony that effectively brings the curtain down on the world's biggest advertising festival.
Colenso BBDO's four nominations is the Press category for DB Export didn't make it any further than shortlist stage. The Grand Prix was won by JWT Shanghai for its Samsonite Heaven and Hell.
It’s been just over a year since NZME launched the NZ Herald Focus brand and now, it’s celebrating a win at the International News Media Association (INMA) World Congress in New York. With the award recognising how the new brand has tapped into a new audience for NZ Herald, we speak to managing editor Shayne Currie about how it’s managed to do that and why news video is so important.