The cover. Proudly sitting there on the newsstand in amongst all the other covers vying for the attention of passersby with enticing images and catchy lines. It's the art—some might say science—of the tease. And The Maggies, which has once again opened the gates for entries for its second year, aims to celebrate the best examples of this in New Zealand.
The awards, which are also run in the UK and Australia and are an initiative of iSubscribe, are voted for by the general public and supported by the Magazine Publishers Association. And it's proving fairly popular: in the first two years of the competition in the UK, publisher entries have increased 125 percent and consumer votes are up 33 percent.
The Maggies is open to any magazine cover dated from 1 July 2010 to 30 June 2011 and the categories include Business & Trade; Fashion, Health & Beauty; Food & Wine; House & Garden; Lifestyle; Science, Technology & Nature; Specialist; Sports; Travel; and Youth & Pop Culture.
The esteemed judges will whittle down the magazines from each category into shortlists and leave the final decision in the hands of the hoi polloi (check out some videos of the judges talking about last year's entries). And in an effort to get voters amped up, there's even a 'create your own cover' section on the website.
The deadline is Friday 5 August and every entry must be accompanied by a high-resolution image of the entered cover, a short testimonial and a completed entry form. A voluntary donation to children's charity, Cure Kids, is also being called for.