Colenso shuffles creative deck, Worthington takes new role

  • Advertising
  • November 14, 2011
  • Ben Fahy
Colenso shuffles creative deck, Worthington takes new role

There have been a few changes in Colenso BBDO account set-up lately, with one big loss and a few smaller gains. And now it's announced some changes to its senior staff line-up, with executive creative director Nick Worthington being promoted to the new role of creative chairman and long-standing creative director Steve Cochran, who has worked on much of Colenso BBDO's award-winning work over the past 13 years, replacing him as executive creative director. 

As creative chairman, Worthington will have broad oversight of the agency business and will continue to provide creative leadership on major projects and initiatives. Cochran will take on more day-to-day creative leadership, working across campaigns and overseeing the creative resourcing and department management.

"It's great to see Nick stepping into this role and taking on a new level of leadership within Colenso BBDO. Transferring his wealth of experience and creative brilliance into this new position will add further value to our clients, who are looking for an integrated approach," Clemenger Group chief executive Jim Moser said in a statement.

Worthington said jokingly in an email that the new role would consist mainly of smoking a pipe and running his new slippers in. And, sadly, he won't be able to work from his much-loved Great Barrier Island. "The barrier and work don't mix. The fishing's too good."

With more than 25 years industry experience, Worthington has been at the helm of some of the world's most highly-regarded integrated marketing campaigns, including the Yellow Treehouse/Chocolate and Frucor V. Before that, he was at Publicis Mojo, where he oversaw the launch of Steinlager Pure and the Speight's Great Beer Delivery.

Colenso has also won multiple international awards and was recognised as the Campaign Brief Agency of the Year in 2009 and 2010 and Agency of the Decade in 2010. It was also named as the YoungGuns International Agency of the Decade and Most Effective Agency of the year at the Effies in 2010.

 

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