Colenso BBDO cleans up at the Caples, takes out Creative Agency of the Year

  • Awards
  • July 1, 2016
  • StopPress Team
Colenso BBDO cleans up at the Caples, takes out Creative Agency of the Year

After a successful week at Cannes nabbing a Grand Prix and a Titanium Lion for ‘Brewtroleum’, Colenso BBDO has now won Creative Agency of the Year 2016 at this year's Caples Awards, with Clemenger BBDO and Young & Shand also coming away with an award each.

The Caples, held in New York honour the best ideas in direct and interact work from around the world, with over 20 categories judged by more than 50 senior creative professionals from across the globe.

Colenso BBDO won two Golds with its client Mars. One for Pedigree ‘K9FM’ in the Radio category and another for ‘Pedigree Found’ in Display Advertising – Online and mobile section, according to a release.

‘Pedigree Found’ also took out a Silver for creative use of technology and a Bronze in Mobile Marketing.

Two Silvers were awarded for DB Breweries’ ‘Brewtroleum’ in Integrated Campaign and Promotional/Activation Effort. New Zealand Breast Cancer Foundation’s ‘Breast Cream’ campaign was also recognised with a Silver and Bronze in the Promotional/Activation Effort and Launch categories. Other Silver wins included BNZ ‘$HRED’ in Direct Mail Dimensional, Memphis Meltdown ‘Leave Room’ in Promotional/Activation, and ‘The Cannes Cab’ in Ambient/Guerrilla Marketing.

Colenso BBDO/Proximity was the most awarded agency overall, with three Gold, seven Silver and two Bronze.

Clemenger BBDO/Proximity came away with a Bronze in Content Marketing for its 'Legend Series' for Eastern Bay Road Safety Programme campaign featuring Jimi Jackson.

Young & Shand won awarded a Bronze in Direct Response TV for its Grabaseat ‘Septemperature’ campaign.

Colenso BBDO/Proximity executive creative director Wayne Pick said of Colenso’s wins: “The Caples is a really tough global show, so this recognition is all the more rewarding with such a broad range of our clients represented. We’re incredibly lucky to work with such great partners.” 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Spark Lab shows off its mentoring expertise in new campaign

  • Advertising
  • April 27, 2017
  • StopPress Team
Spark Lab shows off its mentoring expertise in new campaign

Spark Lab is on a mission to show that it offers more than just events, so it’s pulled in Sir Ray Avery, Dame Rosanne Meo, Dr Michelle Dickinson (aka Nano Girl) and Eat my Lunch co-founder Lisa King for a new campaign to demonstrate the leadership and mentoring that's on offer to businesses that get involved.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit