After Pauline Hanton announced her departure from Adshel and as chair of The Outdoor Media Association of New Zealand (OMANZ), APN Outdoor's general manager Phil Clemas was pegged as the logical choice to take over. And the OMANZ members agreed, voting him in as the replacement chair.
“Pauline, the executive team and our project manager Jo Davenport have been working hard behind the scenes establishing some of the basics like a new brand, new website, livery and an industry code of practice, amongst other things," says Clemas, who was acting as OMANZ secretary and has acted as chair of OMANZ in the past. "I have enjoyed working alongside Pauline and we all wish her well in her new venture [which has something to do with retail, FMCG and Ogilvy's Greg Partington]. The priority for OMANZ is to build on the early momentum already established and ensure we meet the milestones necessary to help us deliver more value, service and profile to agencies and advertisers alike."
Clemas has arrived at what seems to be a pretty positive time for the Out-Of-Home industry, which is seeing stronger growth in the third quarter of 2010 on the back of a six percent lift in Q2. Although there's still some way to go before the heights of 2007 are reached, Clemas says the industry is pleased to see such a shift. And, with the Rugby World Cup ramping up outdoor interest, the signs are auspicious.
Quarter three OOH revenue data is expected later in October.