Celebrating the link between award-winning creativity and business results, a Creative Effectiveness Lion is a sought after award for agencies and Y&R represented New Zealand in the category to win a gold and silver for ‘The McWhopper Proposal’.
It's been the campaign that keeps on giving for Y&R after last year it won numerous Lions and two Grand Prix Awards.
This year, out of the 172 entries in the Creative Effectiveness category, 21 Lions were awarded, including five gold, seven silver and eight bronze. The Grand Prix went to ‘Van Gogh’s Bedrooms: Let Yourself In’ by Leo Burnett Chicago for the Art Institute of Chicago.
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In the Integrated and Film categories, Colenso BBDO’s ‘Child Replacement Programme’ campaign for Pedigree continued to collect the gongs as it picked up gold and silver respectively.
Specifically, the silver went to the ‘Hard Man To Impress’ creative that was created with help of Exit Films, Creature, Franklin Road, Starcom and Impact PR.
The wins bring the campaign's awards haul to seven, including four gold and three silver.
Colenso’s streak continued in the Radio category alongside DDB as both picked up silvers and bronzes.
Meanwhile, DDB was celebrating a silver win for Sky TV’s ‘Free SoHo Channel’ campaign and bronzes for Autism NZ’s 'Darwin', 'Einstein' and 'Mozart' and SKY TV's 'Free Coffee Mug', 'Free Hoodie', 'Free SoHo Channel'
The campaigns went up against 1483 entries in the Radio category, which were whittled down to 63 Lions.
And while no local agencies were named in the Titanium category, all eyes were on it as McCann New York’s ‘Fearless Girl’ took out the Grand Prix Award for being disruptive, irreverent and breaking the mould.
“It’s beyond anything we’ve ever done. The bronze statue stands defiantly as a permanent icon” said jury president Tham Khai Meng. “It’s the zeitgeist and culture is ready to embrace it. The Titanium jury loved it wholeheartedly.”
Also earning attention was Clemenger BBDO Melbourne for its Agency of the Year win, while BBDO Worldwide won Network of the Year for the sixth time at the festival.
And on the client side, Burger King was named Creative Marketer of the Year as a recognition of how it’s embracing and encouraging creativity across the brand communications and for the inspiring global marketing of their products.