Over the weekend, Colenso BBDO saw Gold once again, as it collected its second, this time for Pedigree’s ‘The Child Replacement Programme’.
The win was in the Creative Effectiveness category and adds to Colenso’s six other Lions, including one other Gold for Pedigree’s ‘SelfieStix’.
Winners of the Sustainable Development Goals category were announced though no local agency featured among them.
Colenso was the only New Zealand agency to see Gold and chief creative officer Levi Slavin says it's thrilled with the result this year.
"It’s so gratifying to have two separate campaigns for the same client win gold. Cannes has been, and will remain, one of the key industry benchmarks for creativity and effectiveness. We will be celebrating on our side of the world accordingly.”
However, it was DDB that took home the most metal with 12 Lions all up.
Chief executive Justin Mowday says this year’s Cannes has been an outstanding display of Kiwi creativity on the world stage.
"It’s great to see New Zealand succeed internationally and particularly gratifying to come home as the leading agency in New Zealand, having picked up the most Lions this year.
"A huge thanks to our partners who helped make these ideas come to life, particularly APN Outdoor, Scoundrel and The Sweet Shop. And a huge congratulations to Netsafe, Lion, Lotto and SKY. They are true believers in the power of creativity to drive growth, and this recognition is testament to that.”
Meanwhile, Y&R and Ogilvy each have two Lions, while The Sweet Shop, Clemenger BBDO Wellington, Saatchi & Saatchi, and FCB each have one.
And as well as awards for campaigns, the special awards have also been announced.
Network of the Year:
1. BBDO Worldwide
3. DDB Worldwide
Holding Company of the Year:
3. Interpublic Group
Agency of the Year:
1. adam&eveDDB London
2. AMVBBDO London
3. DDBO New York
Independent Agency of the Year:
1. Jung Von Matt Hamburg
2. Droga5 New York
3. Wieden + Kennedy London
1. MJZ USA
2. Revolver/Will O’RourkeAustralia
3. The Corner ShopUSA