Bulldozer wants hungry MD

  • Advertising
  • September 28, 2009
  • Frances Chan
Bulldozer wants hungry MD

Are you a “hungry world-class MD”? Love junk food? You might want to wing it to Sydney to apply for the top position at Bulldozer Inc.

The agency has just won the Kettle Chip account after a four-way pitch. The client was handled by DDB for the past five years, but it needed a fresh creative and Bulldozer had the “can do” attitude that won them over.

Bulldozer is also announcing a new “blue chip” client next week, so the hunt for dazzling managing director is imperative. Are you cool enough to join this team?

Andy McKeon, Bulldozer founder and creative directorAndy McKeon, Bulldozer founder and creative director

Caroline McLaughlin, Bulldozer managing partnerCaroline McLaughlin, Bulldozer managing director

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Riding the wave of social conversations

  • Opinion
  • March 29, 2017
  • Antony Ede
Riding the wave of social conversations

Brands are just coming of age in the new collaborative economy. Like any teenager though, a lot of their actions at the moment are a bit awkward. Most of us learnt at some point that joining in on an existing conversation is much easier than starting your own by shouting until you get someone to pay attention. But to join in and be heard means being relevant and on code, and of course the ‘on code’ bit is what brands need to work out because it is constantly changing.

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