Unlike the company car or yesterday's long lunch with the agency, there is no FBT* on what is certainly one of the best fringe benefits of being a marketer. Hell, you can even claim the GST* so the finance director won’t be breathing down your neck. Actually, he'll probably congratulate you on such a prudent purchase. So, for less than a bottle of shabby pinot at the local watering hole, you can get a year’s worth of essential marketing, advertising and media intelligence. So get out the company credit card, buy a subscription and get 25 percent off the price in the shops. One year (six issues) = $34.80 + GST.
*We advise you get independent tax advice. We're just marketers.
With the All Blacks vs Lions matches an occasion for both hardcore enthusiasts and fairweather fans alike, plenty of brands have been quick to grab a slice of the sport's lucrative commercial pie. In honour of this, we present to you our completely arbitrary set of awards for rugby mania in adland.