Unlike the company car or yesterday's long lunch with the agency, there is no FBT* on what is certainly one of the best fringe benefits of being a marketer. Hell, you can even claim the GST* so the finance director won’t be breathing down your neck. Actually, he'll probably congratulate you on such a prudent purchase. So, for less than a bottle of shabby pinot at the local watering hole, you can get a year’s worth of essential marketing, advertising and media intelligence. So get out the company credit card, buy a subscription and get 25 percent off the price in the shops. One year (six issues) = $34.80 + GST.
*We advise you get independent tax advice. We're just marketers.
Paperboy will not be hitting the streets as expected at the end of January after Bauer announced it will cease publication of the magazine under its current print model. In wake of the news, we speak to media leaders to hear their thoughts on the magazine and its distribution model.