After a record 290 entries across 21 categories, 99 finalists have made it through to the final rounds of judging for the Media Awards. And the usual suspects are on top, with OMD on 36 finalists (11 from its Wellington office), Spark PHD on 20 and DraftFCB Media on 16.
- Check out all the finalists here.
Back to the peloton, Naked and Starcom have six, MBM have three, Total has two and Ikon, Carat, Barnes, Catmur & Friends and Contagion have one apiece.
Campaign wise, Driving Dogs has the most with six finalist placings, while Mitre 10 Easy As has five and NZTA has heaps across quite a few different campaigns.
And as for the coveted media brand of the year, Adshel, iSite and TVNZ will fight it out (TVNZ has two chances, one for Ondemand and one of it's overall trade campaign).
"There has been a great range of entries this year," says convener of judges Lew Bentley. "Some stand-outs and one or two challenging entries that have stirred vigorous debate. The quality of entries overall shows that the industry is in good health and continuing to push the boundaries of media thinking."
As part of the ongoing evolution of the Media Awards, CAANZ is re-introducing the additional level of executive judging in 2013. The Executive Judging Panel of Andrew McNally (APN), Melanie Reece (Mediaworks), Dave Elliott (Mitre 10), Delina Shields (Coca-Cola), Michael Healy (Westpac) and Megan Clark (Copper Brand Experiences) will meet on Monday to discuss, review and debate the final award outcome.
Confirmed gold entries will then be forwarded to the panel of international judges to award Best in Show.