ASB and Saatchi & Saatchi to part ways after five years

  • Advertising
  • May 10, 2017
  • StopPress Team
ASB and Saatchi & Saatchi to part ways after five years

In a joint statement released this morning, ASB and Saatchi & Saatchi have confirmed that they will be ending their partnership as part of a review of the bank's agency operating model. 

This brings an end to a five-year partnership, which started in 2012 when Saatchi won the business following ASB's two-year stint with Droga5.

Roger Beaumont, ASB’s executive general manager of marketing and communications, says the bank has opted for a change of direction, led by an increased focus on customer experience.   

“We have enjoyed a fantastic five-year relationship with Saatchi & Saatchi and would like to thank the team for their contribution to the success of our brand," is quoted in the statement.

"Together, we have produced some outstanding work, created some world-class campaigns and won a number of major awards. Our strategy, however, has continued to evolve, and with this comes a need for a new way of working. With this in mind, we have reviewed our current agency relationships and are looking to move to a model where we’ll be working with a suite of specialist agencies. We are currently finalising discussions with a preferred party to manage our digital, direct and data-based marketing requirements and will look to add other specialist agencies to our roster in future.”

ASB has not yet confirmed who this preferred party is.  

Saatchi managing director Paul Wilson thanked the bank for its partnership over the last five years and pointed to some of the standout work they developed together.  

"We have created some truly innovative and effective work with ASB that has really connected with Kiwis, like 'Clever Kash', 'Run Down Your Rate', 'Snap Scholarships', 'Ball Dogs' and 'Like Loan' to name but a few. I am proud of these progressive, much-loved campaigns and of all the people who created them. We wish ASB every success for the future.”

Beaumont confirmed that ASB will continue to work with Saatchi & Saatchi on a transitional basis until the end of the calendar year.

Saatchi would not provide any additional commentary on the impact of losing the bank.

However, given the size of the account, it's understood that at least some redundancies will follow. The extent of these changes or who will be departing is unclear at this stage. 

This loss will no doubt also come as a blow to the morale of the agency, which has had a decent run of late, winning the Chorus, Orchard Thieves and My Food Bag accounts and coming close to landing the 2degrees account.

This signals the start of another difficult patch for the agency, which has endured the losses Spark, Tui and the New Zealand Defence Force in recent years.

If anything, it places enormous pressure on Wilson and his recently appointed chief creative officer Toby Talbot to get a few wins into the ledger.    

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Stoppies tickets on sale now for 6 December event

  • Gratuitous self-promotion
  • November 21, 2017
  • StopPress Team
Stoppies tickets on sale now for 6 December event

The Stoppies voting has officially closed and our sophisticated algorithm is now crunching the numbers and determining the editorial and people's choice victors in each of the categories.

Read more
topics
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
voices
news

'You don’t change packaging lightly': Gregg's spices up its look

Ill-conceived packaging rebrands have been known to cost brands millions in lost revenue. So, why is Gregg's taking the risk by changing the look of ...

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit