Apple vs Woolworths logo war

  • Media
  • October 8, 2009
  • Frances Chan
Apple vs Woolworths logo war

woolies appleDo you think the new Countdown/Woolies “W” logo looks like an apple? Go figure. Apple certainly thinks so, and has launched a legal campaign to stop the Australian company from using it.

The Sydney Morning Herald reported Woolworths filed a trademark application last August and will plaster the logo on all its retail products, including electrical goods and technology. Woolworths currently brands credit cards and mobile phones, so computers could be the next step, and that would be direct competition to Apple.

It’s no surprise that Apple lawyers are vigilant when it comes to trademark protection. Apple is currently taking action against a music festival promoter, Poison Apple, which wants to trademark a logo of an apple with a bite out of it atop crossed bones, and Foxtel, whose branding for a new porn channel, Adults Only, is an apple together with an arrow and a devil's tail.

Apple_Corps_logoIn 2007 Apple and The Beatles’ parent company Apple Corps came to an agreement after 30 years of bitching, which entitled Apple to own all trademarks using the name “Apple” and to license certain trademarks back to Apple Corps for their continued use.

Lucky ENZA has a pear behind its apple logo, otherwise Apple would have its guts for garters.

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Kiwi entrepreneur looks to shake up the recruitment market with video CVs

  • Tech
  • September 27, 2016
  • Erin McKenzie
Kiwi entrepreneur looks to shake up the recruitment market with video CVs

Earlier this month, a young Auckland professional made headlines for using Facebook to try and land his dream job. Edward McKnight used ads on the social media site to target ASB staff as a way of applying for the role of youth and innovation sponsorship manager at the bank. And while McKnight has yet to be offered a job at ASB, it’s a sign that the traditional recruitment process of sending in a CV and crossing your fingers may be in for a shake-up. Hoping to do just that is the new recruitment platform PreviewMe. Set to have its beta version go live early next month, the website hopes to reduce the pain points of both candidates and employers by introducing video to the recruitment process.

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