The Sydney Morning Herald reported Woolworths filed a trademark application last August and will plaster the logo on all its retail products, including electrical goods and technology. Woolworths currently brands credit cards and mobile phones, so computers could be the next step, and that would be direct competition to Apple.
It’s no surprise that Apple lawyers are vigilant when it comes to trademark protection. Apple is currently taking action against a music festival promoter, Poison Apple, which wants to trademark a logo of an apple with a bite out of it atop crossed bones, and Foxtel, whose branding for a new porn channel, Adults Only, is an apple together with an arrow and a devil's tail.
In 2007 Apple and The Beatles’ parent company Apple Corps came to an agreement after 30 years of bitching, which entitled Apple to own all trademarks using the name “Apple” and to license certain trademarks back to Apple Corps for their continued use.
Lucky ENZA has a pear behind its apple logo, otherwise Apple would have its guts for garters.