Anti-marketing campaigners up the alcohol advertising ante

  • Advertising
  • November 22, 2010
  • Ben Fahy
Anti-marketing campaigners up the alcohol advertising ante

Youtube Video

While it's all well and good to marvel at the tactics employed for the latest product launch or to have a bit of laff at the latest big budget summer beer ad—of which there have been many recently—there is, of course, a much less glamorous, more harmful side to alcohol in New Zealand that, understandably, is often overlooked by those in the marcomms industry whose job it is to sell more of it. There are already a host of marketing restrictions imposed on the largely self-regulated alcohol industry and while the New Zealand Drug Foundation believes the government is heading in the right direction with the alcohol reform bill, it contests that a number of the most important recommendations from the Law Commission report (there were 153 in total) have been ignored—particularly pricing, as this blunt but effective anti-alcohol marketing video called the 'Budget Guide to Drinking Yourself to Death' shows.

The Alcohol Reform Bill still needs to pass through a Select Committee Process and, in an effort to try and persuade the Government to strengthen its response on pricing and advertising, the NZDF is calling on "your friends, family and community to make a written submission and oral presentation" as part of its Your Turn to Shout campaign.

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