Big congrats (or in Kiwispeak “yeah, not bad, mate”) to two NZ agencies who won trophies at the 2009 International Echo Awards, hosted by Jay Leno in San Diego this week. The Echos, run by the US Direct Marketing Association, are like the global version of NZ Marketing Association’s RSVP Awards.
Aim Proxmity took home a gold in the Communications/Utilities category for the Yellow Treehouse campaign and won the very special Henry Hoke Award for “the campaign with the most courageous solution to a difficult sales marketing problem”. The agency also won silver for the Warehouse ‘Get in on the secret – part 2’ campaign in the retail and direct sales category.
Y&R won silver in the IT category for the Microsoft Virus mailout, in which IT managers were sent a live virus in a petrie dish. After a few days the virus spelled out ‘zero’ – the number of viruses in the recipient’s future, if they used Microsoft Security.