Aim and Y&R in room with Echos

  • Media
  • October 22, 2009
  • Frances Chan
Aim and Y&R in room with Echos

echo awardBig congrats (or in Kiwispeak “yeah, not bad, mate”) to two NZ agencies who won trophies at the 2009 International Echo Awards, hosted by Jay Leno in San Diego this week. The Echos, run by the US Direct Marketing Association, are like the global version of NZ Marketing Association’s RSVP Awards.

yellow treehouseAim Proxmity took home a gold in the Communications/Utilities category for the Yellow Treehouse campaign and won the very special Henry Hoke Award  for “the campaign with the most courageous solution to a difficult sales marketing problem”. The agency also won silver for the Warehouse ‘Get in on the secret – part 2’ campaign in the retail and direct sales category.

microsoftY&R won silver in the IT category for the Microsoft Virus mailout, in which IT managers were sent a live virus in a petrie dish. After a few days the virus spelled out ‘zero’ – the number of viruses in the recipient’s future, if they used Microsoft Security.

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Not quite Kiwi, but still Kiwi as: Subaru trumpets its connection to New Zealand

  • Advertising
  • January 23, 2017
  • StopPress Team
Not quite Kiwi, but still Kiwi as: Subaru trumpets its connection to New Zealand

Subaru might hail from Japan, but the car brand has done a pretty solid job of integrating itself into the local landscape over the last few decades. Whether it’s on the rally track, in suburban Auckland or on some desolate beach up north, you don’t need to look far to see the blue and silver insignia pasted onto a vehicle. It’s this connection to the local market that Barnes, Catmur & Friends Dentsu was looking to tap into in a new 60-second spot for the brand.

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