While the joy of seeing clients succeed offers inspiration for creatives, ego points, a sweet prize, and free pizza and booze are also renowned as powerful incentives to get adfolk to strive for quality. And, in an effort to promote the wonders of the static poster, Adshel is doing just that with the second instalment of its Creative Challenge, which has just opened for registrations and this year hopes to attract 100 local creatives to develop a campaign for Surf Life Saving New Zealand in just 60 minutes.
In 2010, about 70 Kiwi creatives from 14 agencies gathered together to come up with an idea for Auckland Fringe, and that was won by Publicis Mojo. And this time the brief will be for a winter ‘beach’ campaign, which will be written by Surf Life Saving New Zealand, presented on the night and will go live next year as part of a $75,000 campaign.
Reservations are on a first come, first served basis and places are limited, so register now here. Teams can be a minimum of two and a maximum of four people and no more than four from each agency can enter. Of course, Wellington agencies are also welcome and Adshel has decided to pay for the flights for two teams who get in there first (agencies need to cover accommodation, however).
The team with the best concept will win a helicopter ride to lunch at Cable Bay, Waiheke Island. And if a Wellington team wins, the prize will be amended to something suitably luxurious in their neck of the woods.
A special guest from Word of Wearable Arts, another partner of Adshel's, will also be on hand to provide some creative inspiration.
DPOD is supporting the event by supplying the design and printing, as is StopPress. It's set to be another enjoyable, fairly low-key night of beer, pizza, pressurised creative juices and good times. And if the last event was anything to go by, we recommend getting your names in the hat quick smart.
Where? Hopetoun Alpha.
When? Thursday 8 November, 6:00pm to 9:30pm. Drinks and dinner provided.