Adshel throws down the gauntlet with call for Creative Challenge entries

  • Advertising
  • October 23, 2012
  • Ben Fahy
Adshel throws down the gauntlet with call for Creative Challenge entries

While the joy of seeing clients succeed offers inspiration for creatives, ego points, a sweet prize, and free pizza and booze are also renowned as powerful incentives to get adfolk to strive for quality. And, in an effort to promote the wonders of the static poster, Adshel is doing just that with the second instalment of its Creative Challenge, which has just opened for registrations and this year hopes to attract 100 local creatives to develop a campaign for Surf Life Saving New Zealand in just 60 minutes.  

In 2010, about 70 Kiwi creatives from 14 agencies gathered together to come up with an idea for Auckland Fringe, and that was won by Publicis Mojo. And this time the brief will be for a winter ‘beach’ campaign, which will be written by Surf Life Saving New Zealand, presented on the night and will go live next year as part of a $75,000 campaign. 

Reservations are on a first come, first served basis and places are limited, so register now hereTeams can be a minimum of two and a maximum of four people and no more than four from each agency can enter. Of course, Wellington agencies are also welcome and Adshel has decided to pay for the flights for two teams who get in there first (agencies need to cover accommodation, however). 

The team with the best concept will win a helicopter ride to lunch at Cable Bay, Waiheke Island. And if a Wellington team wins, the prize will be amended to something suitably luxurious in their neck of the woods. 

A special guest from Word of Wearable Arts, another partner of Adshel's, will also be on hand to provide some creative inspiration.  

DPOD is supporting the event by supplying the design and printing, as is StopPress. It's set to be another enjoyable, fairly low-key night of beer, pizza, pressurised creative juices and good times. And if the last event was anything to go by, we recommend getting your names in the hat quick smart. 

Where? Hopetoun Alpha.

When? Thursday 8 November, 6:00pm to 9:30pm. Drinks and dinner provided. 

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Boredom is death: why advertising and comedy make great bedfellows

  • StopPress + Comedy Festival
  • December 11, 2017
  • Damien Venuto
Boredom is death: why advertising and comedy make great bedfellows

Bill Bernbach’s famous line that ‘in advertising not to be different is virtually suicidal’ could just as easily be applied to comedy. And as Comedy Festival general manager Lauren Whitney searches for a new principal sponsor, she trumpets the growing popularity, the commercial opportunity and the cultural relevance of a bit of humour.

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