Adshel New Zealand has announced the expansion of its Adshel Live network to include Tauranga.
The company plans to deploy fifteen digital panels into the region in 2018, and has made good progress with 10 enlivened to date.
The new sites in Tauranga will feature 75-inch, ultra-high definition screens capable of 4K content, which adapt to the ambient light conditions, ensuring continuity of the quality display.
This development is part of Adshel’s continued digitisation strategy, with the addition of a further 60 digital panels to its national digital roadside network this year.
Tauranga was selected as a new Adshel Live territory due to its economic growth profile.
The deployment of new digital panels in the region provides Adshel with a strong presence in close proximity to major shopping and entertainment precincts, offering advertisers valuable audience targeting capability in addition to the proximity targeting to key points of interest.
The Adshel Live network will expand to 283 sites by October 2018, spread across Auckland, Wellington, Christchurch, Hamilton and Tauranga.
Nick Vile, Adshel NZ general manager, says the Tauranga market forms part of the fourth phase of its digital expansion strategy, “offering advertisers greater scale and extended reach across New Zealand, further cementing Adshel Live as New Zealand’s largest digital roadside network.”
“The sites in Tauranga have been strategically placed in proximity to key retail and entertainment precincts, offering advertisers the opportunity to influence the path to purchase and reach audiences where they live, shop, work or play.”
“As well as our continued investment in digitisation and data capabilities, the expansion into markets such as Tauranga is continuing to drive growth opportunities with that increased investment supporting the delivery of advertising infrastructure in locations where new audiences exist.”