Fairfax Media becomes Stuff

  • Media
  • February 1, 2018
  • StopPress Team
Fairfax Media becomes Stuff

Fairfax Media New Zealand has rebranded to Stuff, with the change announced in August last year but only coming into effect today. 

This means the company’s collection of newspapers, magazines, flagship news website Stuff, and other digital businesses like Stuff Fibre and energyclubnz, will now operate under the overarching company name, Stuff.

Stuff's chief executive Sinead Boucher, who was appointed to the role when the name change was announced, says the change recognizes the strength of Stuff's news platform and that dropping ‘media’ from the company name was important. 

“Calling our company Stuff better reflects who we are and what we do. We are no longer only a media company. While journalism is at the heart of our business and history, the ways we connect with our communities come in many new and different ways."

In the past 18 months, Stuff has launched four new non-media brands and taken full ownership of Neighbourly.

The company partnered with telecommunications executives to launch internet service provider Stuff Fibre in September 2016 and more recently announced the launch of the blockbuster streaming service Stuff Pix.

Stuff also has a stake in at-cost electricity provider energyclubnz, has taken Done health insurance to market with NIB, and has a new partnership with Adzuna - a job search engine.​

Additional to the name change, Stuff announced late last year it was shifting all Monday to Friday daily newspapers to a smaller, compact format in late April. 

Boucher says switching the dailies to compact is a reader-driven move and one that readers have been asking for.

“We’re taking it as a chance to not only change the size but also reimagine the paper. The team is really excited about breathing new life into the print product.”

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Movings/Shakings: 23 February

  • Movings/Shakings, brought to you by Marsden Inch
  • February 23, 2018
  • StopPress Team
Movings/Shakings: 23 February

Industry happenings at MediaWorks, Culture & Theory, Digiday Media Awards, Pead PR, Razzbri, TVNZ, Bauer, The Warehouse Group, Serko, Sudima Hotels and Resorts and Dow Design.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit