Newstalk ZB - highs and lows
Taking the biggest slide in this survey, was Newstalk ZB, with its cumulative audience of listeners 10+ down 17,900 during the survey period. Its total audience is now 488,900.
It was the 45-64 age group making the biggest departure from the station, with 13,000 tuning out, leaving 161,700 listening.
Meanwhile, Newstalk ZB’s share of total audience 10+ remained stable, dropping 0.8 percent to 9.9 percent to keep the station in top spot.
It also maintained its rank of number five for cumulative audience 10+ and maintained its position as number breakfast show.
In the 6am-9am time slot, Newstalk ZB sees 345,000 listeners 10+ tune in, followed by More FM’s 340,200 listeners.
For the Mike Hosking Breakfast show, which runs 6am to 8.30am, 328,000 listeners tune in according to GfK's figures.
More FM even increased its audience in that time by 26,100 from 314,100 in the previous survey.
Meanwhile, Mike Hosking’s competitor, The AM Show on RadioLive, sits in 11th position in its 6am-9am time slot. This survey shows its audience was down 4,300 to a total of 131,300 listeners tuning in.
Looking at Newstalk ZB’s result overall, Currie says summertime is traditionally more subdued for news, which makes the results for Newstalk ZB that much more pleasing.
“What we’d expect to see now with a fair few events starting to happen it will have its strongest results coming up,” he says.
Currie also gives credit to the new arrivals, Kate Hawkesby and Heather du Plessis-Allan for boosting the line-up.
Hawkesby joined this year to host the Early Edition programme while du Plessis-Allan also joined this year to host Mornings in Wellington, Kapiti and Masterton from 8.30am to noon.
Looking at Wellington’s survey, Newstalk ZB’s performance in the 9am-12noon is up 15,800 listeners from the last survey to reach 16,700.
And while the new hosts are off to a good start, it's now awaiting the arrival of Simon Barnett who will join early next year from MediaWorks.
Barnett gave possibly the longest notice period ever when his move was announced in July last year while he had 18 months remaining on his contract with More FM.