Intelligence-enhancing package takes envelope honours

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  • November 4, 2010
  • StopPress Team
Intelligence-enhancing package takes envelope honours

The RAPP team consisting of creative director Jason Hall, copywriter Kathy Riley, designer Asher Hutchings and Rachel Street on production duties has taken victory in the latest round of New Zealand Post's Art of the Envelope awards for 'Look Smart', a piece to celebrate the launch of the National Bank's Visa Debit card.

"A bit of pillow talk with a sexy librarian - packs don't get any hotter than this. This seductive little number invited staff to enjoy a few 'Slippery Nipples' and 'Screaming Orgasms' with their workmates at The Library, one of Wellington's classiest cocktail bars.
Inside was everything they needed to transform themselves into hot intellectuals: a date, a time and a pair of glasses to carry off the
look for themselves," the description said.

The last group of clever creative clogs has also been announced: Matt Hampton and Mike Kelly from Aim Proximity for ‘Burnt Envelope’ for TOWER Insurance, Jason Hall from RAPP for ‘Baby RAPP DM’, Tony Clewett from DraftFCB for the pretty damn cool ‘MoneySaw’ for Genesis Energy and Wayne & Kim Pick and Nick Conetta from RAPP for ‘More Golf than you’re used to’ for VW Golf. 

Vote for your favourite at pushtheenvelope.co.nz and you're in the draw to win an Apple TV, a $500 bar tab or $500 towards your iTunes account.

The supreme winners of the Art of the Envelope Awards will be announced in a couple of weeks, with ex Kiwi pop star, music merchandiser extraordinaire and t-shirt company owner Dave Gibson on MC duties. There's also a new venue for the event and it will be held at the Deus Ex Machina in Wellesley St on 17 November. This year’s overall winner gets to choose from a prize pool worth $5,000, with category winners rewarded with a range of booty.

Categories include the Mailed Masterpiece (previously created work that has been direct mailed, including envelopes and larger packages), The 50 Cent Classic (a redesign of the regular-sized envelope that can be mailed economically, to showcase creativity on a budget) and Redefine and Redesign (an unrestrained opportunity to produce an artistic or futuristic masterpiece).

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