With digital transforming the way products and services are marketed and the ever-increasing consumer appetite for this medium, the influence of digital has never been greater. So it’s never been more critical for businesses to learn how to benefit from the rapid advances in the digital space—and to extend their own capabilities. And the Marketing Association's Digital Day Out on May 17 gives marketers a chance to get out from behind the desk and examine what is dominating digital today, what the next big things might be and what's changing the landscape in this ever-evolving medium.This year’s event includes a keynote address from the managing director of media content and technology greater China at Ipsos, as well as presentations from the heads of digital from Telecom and Kiwibank, chief executive of Flossie.com, head of technology and new capabilities at Loyalty New Zealand, designer director at TOUCH/CAST and Christian Sykes, a specialist from Hitwise. All of them will be presenting examples and case studies based on their experiences of great digital marketing.
This one-day conference, which is being sponsored by SAS, is a must-attend event for marketers and business professionals who recognise that digital is no longer just a ‘nice to have’.
The key points attendees can expect to take away from the day include:
- How technology and smart customer-driven analytics make it possible to have one-on-one relationships with thousands of customers.
- How to tackle digital.
- The latest global digital trends using digital media and social spaces.
- Influencer strategies that embrace the social curve.
- Content curation.
- How to inject a human and entrepreneurial element so your brand finds and engages with your #1 fans.
- Understanding the thinking involved in creating a meshed online/offline experience.
- Understand the thinking from a range of case studies and how you can apply this to your next campaign idea.
- Why digital is important to the service sector generally.
- Global trends in digital sales and service strategy.
- Examples of ‘strategy into action’ in the service sector.
- Understanding what consumers want online and how they go about getting it.
The conference will be held at the Crowne Plaza, Auckland on Thursday 17 May from 9.00am – 5.00pm.
More information is available on the Marketing Association website or enquiries can be emailed to firstname.lastname@example.org. Rates for groups and individuals with MA membership is $395 and $695 for non-members.