DDB NZ's new digital creative director Haydn Kerr is getting a glimpse of the future at SXSW in Austin, Texas. Here are five things he picked up on day two.
Marketing, advertising & media intelligence
The haka, the ad and the outrage: has the line between subscription and ad-funded become more defined?
As paying subscribers become increasingly accustomed to ad-free viewing experiences, we look at why viewers found Sky's post-haka ad so annoying over the weekend.