More than half of Kiwis own a smartphone, catching up to the US: Google

  • Mobile
  • July 25, 2013
  • StopPress Team
More than half of Kiwis own a smartphone, catching up to the US: Google

More than half of New Zealanders now own a smartphone (54 percent), a lofty feat in technology terms which puts us almost on par with the US which is sitting on 56 percent, according to the latest Our Mobile Planet study from Google.

The IPSOS MediaCT-conducted study - which interviewed 1,000 New Zealanders between 18-64 online – has New Zealand trailing the penetration in Australia (65 percent) however it shows a 10 percent leap from the previous year.

Smartphones continue to play a massive role in how people interact with businesses. Almost two-thirds of smartphone owners have researched products or services from their device, while a third have made a purchase straight from their mobile

Nine out of ten smartphone owners surveyed saying they search for local business, and almost the same (87 percent) say they've taken action as a result. According to the research, almost 1 million New Zealanders are searching for local information on their smartphones every day

“As consumers migrate to mobile, Kiwi businesses need to follow,” says New Zealand country manager Tony Keusgen.

“It all comes down to basics. Know your customers and make sure they can find you on mobile devices. Otherwise you will keep missing out on sales leads.”

All in all, Google's latest mobile survey spanned across 47 countries. The results will be made available on Monday 29 July.

 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Spotify gives its outdoor campaign a witty local twist

  • Advertising
  • August 17, 2017
  • StopPress Team
Spotify gives its outdoor campaign a witty local twist

At the end of last year, Spotify crunched the numbers and surfed its playlists to give thanks to its users for a 'weird' 2016. Now, Spotify's brought its highly successful 'Platform for Discovery' campaign to New Zealand shores to highlight some the most bizarre habits of Kiwi listeners.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit