Heineken celebrates the cheers moment with digital bottles

  • Digital
  • April 17, 2013
  • StopPress Team
Heineken celebrates the cheers moment with digital bottles

As part of its "Lounge of the Future" concept for Milan Design Week, Heineken recently debuted Ignite, a new, more interactive twist on the simple beer bottle that uses LEDs and wireless sensors to light up when bottles are clinked together, to flicker when taking a swig, or even to be remotely controlled. 

When put down, the bottles take a time out, not unlike a screensaver or 'sleep' mode on a computer. Just 200 prototypes were made, in response to a brief based on the idea that at the 'cheers' moment, something magical should happen.


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Māori TV head of news resigns after restructure plans

  • Television
  • September 26, 2018
  • Radio New Zealand
Māori TV head of news resigns after restructure plans

The head of News and Current Affairs at Māori Television has resigned, but the network says it has nothing to do with the proposed restructure.

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