Heineken celebrates the cheers moment with digital bottles

  • Digital
  • April 17, 2013
  • StopPress Team
Heineken celebrates the cheers moment with digital bottles

As part of its "Lounge of the Future" concept for Milan Design Week, Heineken recently debuted Ignite, a new, more interactive twist on the simple beer bottle that uses LEDs and wireless sensors to light up when bottles are clinked together, to flicker when taking a swig, or even to be remotely controlled. 

When put down, the bottles take a time out, not unlike a screensaver or 'sleep' mode on a computer. Just 200 prototypes were made, in response to a brief based on the idea that at the 'cheers' moment, something magical should happen.

http://www.youtube.com/watch?v=vlnjXlm2sm0

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  • Tech
  • August 21, 2017
  • Elly Strang
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With the digital revolution upon us changing the way we work, live and play, the employment outlook for digital professionals is bright. The 2017 Digital Remuneration Report breaks down the incomes of different roles within the industry in Aotearoa, as well as how we fare against our Australian counterparts.

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