Breakfast, as the old idiom goes, is the most important meal of the day. Burger King NZ obviously didn't get the memo and left that segment of the fast-food market to competitors like McDonald's and Wendys. But, as a new campaign by Colenso BBDO that spans TV, radio, press, online, sampling and PR states, it's now "woken up to a whole new time".
The new BK breakfast menu features the likes of Puhoi Valley Yoghurt and muesli, streaky bacon, eggs and freshly ground coffee. There's also a new range of toasted wraps and breakfast muffins, hotcakes, hash bites and The King’s Brekkie. Sadly, there are no bacon narwhals or breakfast Darth Vaders on offer.
“We are confident we’ve got the best-tasting breakfast offering in the New Zealand market and are excited about the growth opportunity this presents," says Rachael Allison, marketing director at Burger King NZ. "We’ve enjoyed working with Colenso BBDO to develop a campaign that will tell our breakfast story in a uniquely BK way."
The new menu is already available in stores. And, for a limited time, BK will be rewarding early risers with half-price breakfasts between 6 – 7am.
“It’s awesome we’ve got a genuinely great product—it makes the work work harder," says Scott Coldham, group account director at Colenso BBDO. "The guys at BK have done a stellar job.”
Creative Chairman -- Nick Worthington
Creative Director -- Levi Slavin
Deputy Creative Director -- Mick Stalker
Art Director -- James Conner
Copywriter -- Christie Cooper
Designer -- Kate Slavin
Group Account Director -- Scott Coldham
Senior Account Director -- Helen Fitzsimons
Senior Account Manager -- Angela Vance
Account Executive -- Eloise Jack
Planner -- Andy McLeish
Agency Producer -- Katie Knight
Director -- Felicity Morgan-Rhind, Exit Films
Production Company Producer -- Declan Cahill, Exit Films
Marketing Director -- Rachael Allison
Marketing Development Manager -- Andrea Spearman