We wrote about Colenso's win of the Tourism Fiji account back in early April, and the island nation has added another Kiwi agency to its roster after Auckland-based full service web agency Sparks Interactive was named as its new website partner.
The appointment follows on from an extensive review, which originally involved 60 companies from Fiji, Australia, New Zealand and North America expressing an interest in the tender. Following credentials presentations from a shortlist of 12 companies, four of them, including the incumbent Fijian company, responded to a full RFP brief.
The competition was very strong and Sparks Interactive’s submission best met the requirements of design thinking, technology solutions and value for money.
Sparks Interactive, which has worked on projects for the NBR, Britomart, Kea New Zealand, The NZ Embassy, i-Site, Hertz Sevens and many others, will be required to develop a new Tourism Fiji website which will consolidate the existing individual country websites into one global portal and allow the user more options as they search for information and plan their holiday.
Colenso BBDO is currently developing a new global brand campaign and it will work closely with Sparks Interactive on the new website.
This appointment follows on from an extensive destination marketing audit completed for Tourism Fiji in late 2011, a key outcome of which highlighted the opportunities of a global approach to brand communications and one central website, as it works hard to ensure maximum return on its key investments.
Tourism Fiji is also currently in the process of reviewing PR and social media partners in Australia, New Zealand, North America and Greater China.