As part of its efforts to push the barrow of ideas-led PR and discuss its impact on business in the modern world, the CAANZ Marcomms Leadership Group is putting on the Re-imagining PR event in Auckland on 21 March and bringing the brains behind the Cannes 2011 PR Grand Prix winning NAB Break Up campaign and the PR Gold Lion winning Bundaberg Watermark campaign, as well as Lynne Anne Davis from Asia Pacific PR agency of the year, Fleishman Hillard Asia Pacific, to New Zealand. We know it's easy to come up with examples of PR gone wrong, but if you post an example of good PR that has helped a business or person, you could get yourself a ticket to the event worth $290.
Who's it for: Monteith's by Colenso BBDO and Curious.
Why we like it: Nowhere near as much character as the last one, and the kind of classic overly earnest beer ad that Newcastle Brown Ale has been taking beautiful aim at recently, but it looks damn good and it's hanging on to its heritage by focusing on the West Coast connection.
Who's it for: Air New Zealand by True and Curious
Why we like it: A nice way to tie in the All Blacks sponsorship with the aviation institution that is the end of flight lolly. But, as one astute commentor pointed out, they missed a trick not calling it a lini-mint.
Who's it for: Burger Burger by MSS
Why we like it: A cool clip using the hyperlapse technique that gives a good indication of why it's become the hottest burger joint in Auckland.
Posted by TV One on Wednesday, April 1, 2015
Who's it for: TVNZ by Blacksand
Why we like it: With the 100th anniversary looming, Anzac tributes will soon be coming thick and fast, and the idea of 'letters from the past, delivered from the future' is a bit of a classic (ANZ has taken it one step further by asking Kiwis to find a connection with fallen soldiers). Check out all the stories here.