As part of its efforts to push the barrow of ideas-led PR and discuss its impact on business in the modern world, the CAANZ Marcomms Leadership Group is putting on the Re-imagining PR event in Auckland on 21 March and bringing the brains behind the Cannes 2011 PR Grand Prix winning NAB Break Up campaign and the PR Gold Lion winning Bundaberg Watermark campaign, as well as Lynne Anne Davis from Asia Pacific PR agency of the year, Fleishman Hillard Asia Pacific, to New Zealand. We know it's easy to come up with examples of PR gone wrong, but if you post an example of good PR that has helped a business or person, you could get yourself a ticket to the event worth $290.
Who's it for: Vodafone by FCB and Revolver
Why we like it: Vodafone has shifted from actor James Rolleston and introduced new four-legged protagonist called Piggy Sue. The new ad is a nice change in direction for the telco and helps to showcase the full reach of its network across the country. This spot also gets extra points for taking the telco conversation out of Auckland and for not featuring any spinning smartphones.
Who's it for: DB Export by Colenso BBDO
Why we like it: DB puts beer at the centre of all the great feats ever accomplished in history in a quirky ad for its Export range. And while the historical facts depicted in the ad are unlikely to pass a Google fact check, the spot certainly does give beer drinkers a new excuse to hang out with their mates for a few drinks.
Who's it for: Ssangyong by Moon Media
Why we like it: Leigh Hart and his comedic crew at Moon Media lent their talents to this Ssangyong spot and in the process poked a few satirical jabs at the creative process in the ad industry. And while they are clearly taking the piss, they also tied a clever semordnilap (albeit with one missing letter) into the creative to link it back to the vehicle they were paid to promote.